Artur MacLellan on LinkedIn: If you strictly look at in-app ROAS or in-app metrics, it will fail you… (2024)

🔥I had a call with someone who wants to start an app yesterday🔥Let me share some values from that call ➡️📖 First a bit of context:So one day I got a message from someone in my network, let's call him 'Josh' for now.Josh knew I was in the app marketing and he also noticed I know the struggles of the industry.soJosh hit me up because he wanted some tips📖So I gave him a marketing action plan 📖1️⃣ Optimize your instagram page2️⃣ Make your website as simple as possible3️⃣ Build a personal brand ⚠️Make sure to build your app around your personal brand, not the other way around⚠️4️⃣ Start advertising with (organic) UGC5️⃣ Scale your systems, customer exp.,...🚀 These are only the goals, not the real action plans because I don't want to share the million dollar 💰 advice to everyone🎬DM me if you would like the real juice🎬See you tomorrowPeace ✌🏼

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📱 Embrace the mobile revolution! The numbers don’t lie - discover the impact of mobile and app-driven marketing, where user engagement and growth opportunities thrive. Let's redefine your strategy for success. #mobilemarketing #useracquisition #appmarketing #outcomebasedmarketing #affiliatemarketing #performancemarketing

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Tired of reeling in the wrong users? 🎣 Discover how to successfully navigate the sea of mobile channel options and hook those high-intent customers: #useracquisition #mobilemarketing #outcomebasedmarketing #appmarketing #performancemarketing

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I decided I should share +1 sales story per day+. 10 years ago, I was selling for a social/digital marketing agency.I had a $600,000 agency of record annual deal that we were in competition to win based off my efforts. I did the outreach. I researched the person and company. I sent thoughtful emails, phone calls etc.... until I got multiple meetings in our offices and put us in a position to change the trajectory of the company. I wasn't the creative.I wasn't the digital expert.I wasn't the social media expert. I wasn't the mobile app developer.I wasn't the person that could win us that business. We didn't win that deal. My hair was on point though at that time!There are things that you can control - mindset, attitude, attention to detail and more. Make sure you maximize the things that you can control. #sales #storytelling #businessdevelopment 😀

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Here’s your gentle reminder: Researching the competitor doesn’t have to be a complicated thing.Start from social media reviews, App and Play store reviews, Trust Pilot reviews. Talk to people that use the product, ask for their experience, their highlights and areas that can be improved on.In the multitude of conversations, you’ll see what works already and where your own product can come in. How do you conduct research as a product marketer?

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If your app's revenue isn't soaring, it's time for a change. I'll guide you through five proven steps to elevate your game. Let's get started. First some context... I've been exactly where you are now. Eight months without seeing any significant increase in revenue can be demotivating. But let me assure you, change is possible, and it's often closer than you think. Here is a 5-step process that I've crafted and refined over the years. A process that's opened doors and paved paths for stagnant apps like yours to take flight and soar high --- like Vermillion Sky ;) (It rhymes). Step 1: Conduct a deep dive into your target audience to understand what's really driving them. Step 2: Next, strategically plan a funnel that resonates with your audience, solving their pain points and creating conversion potential points. (Adding analytics here works wonders) Step 3: Then, optimize your app, improving both user interface and experience to ensure seamless usage and more entry points into your funnel. Step 4: Examine your pricing strategy, A/B test different prices with a tool like RevenueCat ensuring your app's value matches with your customer's perception of the value you're offering. Step 5: Finally, redefine your marketing approach to capture the right eyes, at the right time, in the right place. This may mean testing new advertising channels Don't let your app wither away in the revenue desert. With the right approach, even the driest of lands can become a thriving oasis. Are you ready to elevate your app game and make a powerhouse out of it? Let's connect today and start this transformation journey together.

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In a world overflowing with emails and social media ads, standing out can be a challenge. That's where SMS marketing shines! 🌟 At Textboost.io, we believe in the power of personalized communication. Here's why SMS marketing's personal touch is unmatched:📲 Instant Connection: SMS messages are delivered directly to your audience's phones, ensuring immediate visibility. No waiting in line behind countless emails!❤️ Personalized Engagement: Tailor your messages to individual preferences and behaviors. A personalized text feels more like a conversation than a broadcast.⏳ Real-Time Interaction: Need to share a time-sensitive offer or urgent update? SMS is the fastest way to get the word out. Your customers will appreciate the timely information!📈 High Open Rates: Did you know SMS boasts a 98% open rate? People are more likely to read and respond to a text than an email or social media post.🌐 Widespread Reach: Everyone with a mobile phone is a potential recipient. No app downloads, no sign-ups—just direct, effective communication.At Textboost.io, we harness the power of SMS to help you connect with your audience in the most personal way possible. Ready to make your message stand out? Let's chat! 🤝#SMSMarketing #PersonalTouch #CustomerEngagement #Textboostio #MarketingStrategy #SalesTips

Hey fellow business owners, here's my feedback on this recent article. Nothing to worry about unless you boost posts from your Facebook or Instagram app (phone). Boosting posts is not a great strategy anyway. It's like a one-size-fits-all screwdriver. So just don't use the boost post feature. Use Ads Manager, it's like a toolbox overflowing with customization options. Also, do it from your desktop or laptop and you should be fine. So, any questions about navigating the online marketing landscape? Shoot me a message – I'm always happy to chat

Making an impression in the crowded market is more crucial than ever in the current digital era. Emails and social network posts are useful, but nothing compares to the personalized touch of SMS marketing. This is the reason why:Direct & Immediate: With a 98% open rate, your message is almost guaranteed to be seen within minutes. 📬 No more waiting and wondering!Highly Personalized: Tailor your messages to each customer, making them feel valued and special. 🌟 Personalized greetings, exclusive offers, and timely updates can create a lasting impression.Incredible Reach: Nearly everyone carries their phone with them. 📱 Whether they're on the go or at home, your message is right there, ready to be read.High Engagement: SMS messages have a 45% response rate, compared to email's 6%. 📈 That means more conversations, more connections, and more conversions!Cost-Effective: Reach your audience without breaking the bank. 💰 SMS marketing offers an impressive ROI, making it a smart investment for businesses of all sizes.At Textboost.io, we understand the power of a well-crafted message. Let us help you connect with your audience in a way that's personal, immediate, and effective. 🤝Ready to take your marketing to the next level? 🚀 Let's chat! 💬#SMSMarketing #PersonalTouch #CustomerEngagement #MarketingStrategy #Textboost

I’m a recovering full-service marketer.It’s not easy to let go of different work you might be able to fulfill for a new client. The problem is you can’t be A+ at everything.Today’s market for consultants and agencies continues to move in the direction of specialization.Thinking about my marketing function expertise and vertical focus has improved my time spent on clients and business development.Here’s where I landed:I’m strategy and acquisition focused marketer that works with e-commerce and mobile app businesses.It took some time to get real with myself and leave being full-service in the past.Stop selling your C+ work and only sell your A+ stuff.

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